Are you a sustainable brand owner, looking to fast track your success? Or are you an ethical consumer, eager to understand how brands make and bring you their amazing products. Lucy speaks to Shannon Lohr, Founder of Ethical Fashion Accelerator Factory 45 to find out why sustainable brands are the future.
At The Vendeur we work with a lot of small sustainable brands and we truly believe that they are the future for a more sustainable world. However, it’s not easy owning a brand. And this year, a pandemic and world wide lock down made it even harder! So I thought it was appropriate to speak to someone who knows about building and sustaining brands. She's done it herself and now she helps other people to realise their dreams.
Sustainable Fashion Accelerator
Shannon Lohr is the Founder of {r}evolution Apparel and her experience inspired her to go on to start Factory 45, an online accelerator programme for sustainable and ethical brands. We talk about a few of their success stories like capsule brand Vetta and size inclusive label Poppy Row. This episode isn’t just for brands or aspiring entrepreneurs, it’s also a handy inside look for consumers as to what a sustainable brand goes through to bring you a product and why they make the decisions they do.
The Importance of Transparent Fashion
Shannon believes that there is no such thing as perfectly sustainable. She’s a big fan of ‘progress over perfection’. Which is why it’s so important to have honest and open communication when marketing your brand. If your products aren’t as sustainable as you would like, tell your customer. Explain to them how you are working to make your product better and include them in the development. While I have Shannon, I ask her the ugly question. Why are you helping brands create more stuff? And so far she's the first person to give me a credible answer.
Thank you to our fabulous guest, Shannon Lohr of Factory 45
Mentioned In The Episode
Fashion Revolutions 2020 Fashion Transparency Index
Organic Cotton - Organic September With Soil Association
More Information About The Société
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Series Credits
Host Lucy Kebbell
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